Pierre Christiaens is the owner and CEO of Symo Parasols. Previously he worked as a Sales Promoter at Nestlé, then as Sales Manager and General Manager at Mommaerts. Pierre helped to negotiate the sale of Mommaerts to Heywood Williams, listed on the London Stock Exchange.
He wrote the book 'Pick the right Parasol (and your terrace will be packed)'. Pierre also regularly blogs about his passions: parasols, catering, marketing, positive psychology.
The City of Rome awarded Pierre Christiaens the honorary title 'Maestro dell'Artigianato' because at Symo Parasols he keeps alive the centuries-old craft of umbrella and parasol makers. In 2007 Unizo nominated him as Creative Entrepreneur.
Pierre studied Latin & Science at the Sint-Lodewijks college in Bruges (Belgium). He holds a Master's degree in Political Science and graduated with great distinction from the University of Ghent (now Vlerick Business School) with a special degree in Marketing.
He is happily married and father of 3 children.
In his spare time Pierre reads several books every month, mainly about positive psychology and marketing. He travels passionately and supports the local football team Club Brugge.
As an hotelier, you might recognise this: if all the towels are lying on the floor, they all get washed. If not all the towels are on the floor, some may be neatly hanging on the rail or may even not have been used … then you’re not sure. And you’re not the only one. An increasing number of hoteliers are scratching their heads with regard to an environmentally-friendly policy. And in the meantime, hotel guests no longer expect all…
Restrictions, rules. It’s that time again. We are now talking about a semi-lockdown in Belgium. Fortunately, you’ve been through this before. You now know that this painful situation is temporary. As soon as the hospitals are under less pressure you will be able to work normally again. How do you handle this? We learned this from the previous lockdowns: Take Action If you don’t throw in the towel, you’ll beat this period faster: stay in touch with your customers, spoil…
"Pick the right parasol (and your terrace will be packed)"
25 years of experience of Pierre Christiaens bundled in 50 valuable parasol tips for the hospitality industry.
Download now temporarily your free digital copy.