Creating Parasols for Professionals

Biography Pierre Christiaens

Pierre Christiaens is the owner and CEO of Symo Parasols. Previously he worked as a Sales Promoter at Nestlé, then as Sales Manager and General Manager at Mommaerts. Pierre helped to negotiate the sale of Mommaerts to Heywood Williams, listed on the London Stock Exchange.

He wrote the book 'Pick the right Parasol (and your terrace will be packed)'. Pierre also regularly blogs about his passions: parasols, catering, marketing, positive psychology.

The City of Rome awarded Pierre Christiaens the honorary title 'Maestro dell'Artigianato' because at Symo Parasols he keeps alive the centuries-old craft of umbrella and parasol makers. In 2007 Unizo nominated him as Creative Entrepreneur.

Pierre studied Latin & Science at the Sint-Lodewijks college in Bruges (Belgium). He holds a Master's degree in Political Science and graduated with great distinction from the University of Ghent (now Vlerick Business School) with a special degree in Marketing.

He is happily married and father of 3 children.

In his spare time Pierre reads several books every month, mainly about positive psychology and marketing. He travels passionately and supports the local football team Club Brugge.


Pierre Christiaens
Contact me: christiaens @

Buy catering parasols - example from the Grand Place in Bergen

Buy parasols for the hospitality industry: free tips for sturdy parasols that last for years

By Pierre Christiaens | 12 April 2022

What do you learn in this blog article? • Warning: there are 2 types of parasols • How to choose the right parasol for your business • How to earn more with your parasols • Why do parasols give more profit than other investments in your terrace? • How do you determine the right size? • Stormproof and windproof: request wind guarantee on paper 1. Discover the super parasol that gives wings to your catering terrace There are 2 types…

Marriott card to promote reuse of towel

33% LESS LAUNDRY in your hotel? That’s the way to do it

By Pierre Christiaens | 18 January 2022

As an hotelier, you might recognise this: if all the towels are lying on the floor, they all get washed. If not all the towels are on the floor, some may be neatly hanging on the rail or may even not have been used … then you’re not sure. And you’re not the only one. An increasing number of hoteliers are scratching their heads with regard to an environmentally-friendly policy. And in the meantime, hotel guests no longer expect all…


"Pick the right parasol (and your terrace will be packed)"

25 years of experience of Pierre Christiaens bundled in 50 valuable parasol tips for the hospitality industry.

Download now temporarily your free digital copy.