It’s no secret that winters can be a challenging season for businesses in the hospitality industry, particularly for restaurants and hotels with outdoor spaces. Shorter days, cooler temperatures, and grey skies can make terraces a lot less appealing. However, there are options which will transform your outdoor area into a vibrant, inviting haven. And one of the most impactful, yet simple solutions is to use colour. This can be through brights and jewel coloured upholstery on outdoor furniture or, for a more flexible option, multi purpose, robust, commercial parasols – which keep customers sheltered, warm and cheerful at the same time as boosting your brand image, and driving revenue.

Pair your colourful hospitality parasols with integrated heaters or warm throws to ensure comfort while maintaining a visually appealing setup. This approach can turn your outdoor space into a winter retreat that guests will remember and recommend. And the addition of lighting will extend the use of your outdoors well into the evening.

So which colour should you choose?

Colour has a profound impact on mood and perception. Bright shades like sunny yellows, bold reds, serene blues, and lush greens can evoke positive emotions, making your space feel warmer and more inviting. By choosing terrace parasols in these colours, you can create an environment that encourages guests to linger, even in colder weather. But did you know that using the right colours can even make customers hungrier, thirstier or more in the mood to party?

Your terrace should be an extension of your brand, and introducing the right colours can reinforce a brand personality. Whether you want to project a chic, sophisticated vibe with deep jewel tones or a playful, energetic feel with bright pops of colour, parasols are a excellent way to communicate your brand.

If you want to convey comfort and luxury, consider using a deep RED such as burgundy or maroon. For a clean and dependable look, WHITE is the way to go. GREEN is perfect for health-focused restaurants, as it is associated with vegetarian and healthy foods. YELLOW is an attention-grabbing colour and great for more casual spots or party venues, but use it sparingly! BLUE is calming and prompts thirst, making it perfect for bars and pubs.

Symo’s commercial parasol customisation options also allow you to incorporate your business’s logo, patterns, or unique colour palettes, ensuring that every detail aligns with your identity. This level of cohesion not only elevates your aesthetic but also leaves a lasting impression on your guests.

More than just a side-benefit…

It’s generally accepted that in the age of social media and online reviews, creating an ‘Instagrammable’ space is essential. Colourful commercial parasols can act as a visual focal point where guests will take photos and then share their experiences online. This organic ‘word of mouth’ promotion is the best way to attract new customers and increase your business’ visibility.

But why stop at parasols? Consider complementary elements, such as vibrant cushions, eye-catching planters, and extra lighting, to create a cohesive and photogenic space. The right combination of colours and design can turn your outdoor area into a social media magnet!

Our hospitality and commercial parasols are available in dozens of colours, and with  a 10 year ‘no fade’ warranty on its popular Orchestra fabric, your terrace will remain looking vibrant for at least a decade. Depending on order quantity, we also offer hundreds of custom colours, as well as custom stitching and branding, for the ultimate in eye-catching outdoor spaces.