Strong Parasols for Professionals
Biography Pierre Christiaens
Pierre Christiaens is the owner and CEO of Symo Parasols. Previously he worked as a Sales Promoter at Nestlé, then as Sales Manager and General Manager at Mommaerts. Pierre helped to negotiate the sale of Mommaerts to Heywood Williams, listed on the London Stock Exchange.
He wrote the book 'Pick the right Parasol (and your terrace will be packed)'. Pierre also regularly blogs about his passions: parasols, catering, marketing, positive psychology.
The City of Rome awarded Pierre Christiaens the honorary title 'Maestro dell'Artigianato' because at Symo Parasols he keeps alive the centuries-old craft of umbrella and parasol makers. In 2007 Unizo nominated him as Creative Entrepreneur.
Pierre studied Latin & Science at the Sint-Lodewijks college in Bruges (Belgium). He holds a Master's degree in Political Science and graduated with great distinction from the University of Ghent (now Vlerick Business School) with a special degree in Marketing.
He is happily married and father of 3 children.
In his spare time Pierre reads several books every month, mainly about positive psychology and marketing. He travels passionately and supports the local football team Club Brugge.
In the competitive world of hospitality, crafting memorable customer experiences is essential for building loyalty and driving long-term success. One of the most powerful but often overlooked tools in achieving this goal is the humble parasol. Parasols do far more than simply provide shade; they create an inviting environment, help manage the effects of unpredictable weather, and encourage guests to relax, enjoy, and ultimately return. In this blog, we’ll explore how investing in high-quality commercial outdoor umbrellas can transform your…
In the realm of hospitality, where first impressions and customer satisfaction are paramount, investing in top-quality parasols is a strategic decision that yields numerous benefits over time. While cheaper options may be tempting in a world filled with budget-friendly choices, it’s essential to consider the long-term advantages of opting for higher-quality parasols. Durability Symo parasols are constructed with superior materials and with craftsmanship, making them more durable and resistant to wear and tear. This longevity saves money in the long…
"Pick the right parasol (and your terrace will be packed)"
25 years of experience of Pierre Christiaens bundled in 50 valuable parasol tips for the hospitality industry.
Download now temporarily your free digital copy.
