Strong Parasols for Professionals
Biography Pierre Christiaens
Pierre Christiaens is the owner and CEO of Symo Parasols. Previously he worked as a Sales Promoter at Nestlé, then as Sales Manager and General Manager at Mommaerts. Pierre helped to negotiate the sale of Mommaerts to Heywood Williams, listed on the London Stock Exchange.
He wrote the book 'Pick the right Parasol (and your terrace will be packed)'. Pierre also regularly blogs about his passions: parasols, catering, marketing, positive psychology.
The City of Rome awarded Pierre Christiaens the honorary title 'Maestro dell'Artigianato' because at Symo Parasols he keeps alive the centuries-old craft of umbrella and parasol makers. In 2007 Unizo nominated him as Creative Entrepreneur.
Pierre studied Latin & Science at the Sint-Lodewijks college in Bruges (Belgium). He holds a Master's degree in Political Science and graduated with great distinction from the University of Ghent (now Vlerick Business School) with a special degree in Marketing.
He is happily married and father of 3 children.
In his spare time Pierre reads several books every month, mainly about positive psychology and marketing. He travels passionately and supports the local football team Club Brugge.
As the heat sweeps through the Northern hemisphere and customers seek the shade, outdoor spaces are a prime asset for cafés, restaurants, hotels, and beach clubs. But with rising global temperatures and an increasing demand for both comfort and aesthetic value, providing shade isn’t just a matter of practicality – it’s a design decision that directly influences customer satisfaction and brand perception. At Symo Parasols, we believe that shade should never be an afterthought. It should be an experience –…
In today’s competitive hospitality landscape, every detail counts. Outdoor areas are no longer just functional spaces; they are key branding opportunities. And among the most under-rated but highly visible assets in these environments are parasols. Personalised hospitality parasols can serve as powerful brand ambassadors, subtly communicating your identity and values, all while providing essential comfort to guests. Extending brand identity outdoors From logos and colour schemes to typography and tone, successful hospitality brands know that details matter. Custom parasols allow…
GRATIS download: 50 waardevolle parasoltips
Kies de juiste parasol (en je terras loopt vol)
25 jaar ervaring van Pierre Christiaens gebundeld in 50 waardevolle parasoltips voor de horeca.
Download nu tijdelijk je gratis digitaal exemplaar.
