Strong Parasols for Professionals
Biography Pierre Christiaens
Pierre Christiaens is the owner and CEO of Symo Parasols. Previously he worked as a Sales Promoter at Nestlé, then as Sales Manager and General Manager at Mommaerts. Pierre helped to negotiate the sale of Mommaerts to Heywood Williams, listed on the London Stock Exchange.
He wrote the book 'Pick the right Parasol (and your terrace will be packed)'. Pierre also regularly blogs about his passions: parasols, catering, marketing, positive psychology.
The City of Rome awarded Pierre Christiaens the honorary title 'Maestro dell'Artigianato' because at Symo Parasols he keeps alive the centuries-old craft of umbrella and parasol makers. In 2007 Unizo nominated him as Creative Entrepreneur.
Pierre studied Latin & Science at the Sint-Lodewijks college in Bruges (Belgium). He holds a Master's degree in Political Science and graduated with great distinction from the University of Ghent (now Vlerick Business School) with a special degree in Marketing.
He is happily married and father of 3 children.
In his spare time Pierre reads several books every month, mainly about positive psychology and marketing. He travels passionately and supports the local football team Club Brugge.
In today’s competitive hospitality landscape, every detail counts. Outdoor areas are no longer just functional spaces; they are key branding opportunities. And among the most under-rated but highly visible assets in these environments are parasols. Personalised hospitality parasols can serve as powerful brand ambassadors, subtly communicating your identity and values, all while providing essential comfort to guests. Extending brand identity outdoors From logos and colour schemes to typography and tone, successful hospitality brands know that details matter. Custom parasols allow…
Every year the international design world gathers in Milan for Il Salone del Mobile. It is the place where trends are born and where designers, architects and manufacturers show their vision of the future. We from Symo Parasols were also there. Not to admire chairs or tables, but to get inspiration for the professional parasol of tomorrow. New fabrics, new opportunities Eye-catching this year: fabrics with texture, shimmer or even metal threads. Consider Edra’s booth, where textiles took on a…
"Pick the right parasol (and your terrace will be packed)"
25 years of experience of Pierre Christiaens bundled in 50 valuable parasol tips for the hospitality industry.
Download now temporarily your free digital copy.
