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Marketing
Boosting profits with a winter terrace
A well-run terrace can make a major contribution to the profits of a cafe or hotel. Shorter daylight hours and falling temperatures are no reason to panic. With care and thought it’s perfectly possible to extend the terrace season. Put in the effort and you’ll see your terrace performing well right through the winter. And the smokers will be grateful for a cosy spot where smoking is still allowed. Around one in four people around the world are daily smokers(1).…
Read MoreHow smart hotels increase turnover by responding to co-working
Is this way of working for hotels what take-away means for restaurants? Never before has the hospitality industry had to endure such a hard time. No management book offers solutions for this. But as entrepreneurs, we cannot just stand by. We have to move forward. As a parasol coach, I come to very different places and see how hotel owners see and create opportunities. They achieve extra turnover where others see no way forward. I would like to provide you…
Read MoreImprove your profit margins with menu engineering
Ever heard of Menu Engineering? Everyone involved in professional catering knows that some dishes generate a good margin while others bring in almost nothing. Whether it’s a sandwich bar or a five-star restaurant, some dishes are always more popular than others. So what if you had a tool allowing you to analyse your menu and improve your profit margins and sales figures? Improve your profit margins with the Menu Engineering tool from Kitchen Cut How does Menu Engineering work? You…
Read MoreIs your terrace ready for the winter?
Winter is here, the days are shorter, the sun is low in the sky and temperatures are falling. But that doesn’t mean you have to close down your terrace for months on end. People still enjoy a cup of coffee outside during the winter. But of course they have to be comfortable. While many terraces will be closed down, clever businesses manage to bring in substantial profits during this period by setting up a carefully thought out winter terrace where…
Read MoreBeat the pop-up bars at their own game
The emergence of the pop-up bar Pop-up winter and summer bars are everywhere now, appearing suddenly in our cities and disappearing just as quickly when the season is over. Their temporary nature makes them particularly attractive to customers, who are always looking for novelty. An interesting test environment Pop-ups can also provide an ideal test environment for catering businesses: you can try out a new idea in a separate location, choose a theme to suit the temporary site or experiment…
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