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92% of catering businesses with an outdoor terrace expect to survive Corona!
The hospitality industry has been hit hard during the COVID-19 pandemic. Still, 92% of the businesses with an outdoor terrace expect to survive the crisis. Striking figures that we obtained from our market research among businesses in Belgium and France. What’s in this article? Market research questions how the catering industry experiences COVID-19 Looking to the future with hope Businesses with outdoor terraces do noticeably better First call to government: help the hospitality industry, allow more terraces Hospitality industry still…
Read MoreHow smart hotels increase turnover by responding to co-working
Is this way of working for hotels what take-away means for restaurants? Never before has the hospitality industry had to endure such a hard time. No management book offers solutions for this. But as entrepreneurs, we cannot just stand by. We have to move forward. As a parasol coach, I come to very different places and see how hotel owners see and create opportunities. They achieve extra turnover where others see no way forward. I would like to provide you…
Read MoreA warm word from our manager, Pierre Christiaens
A warm and heartfelt THANK YOU for your loyalty, also during this difficult year. Looking back at the film ‘2020’ I see a real thriller. With a lot of dramatic tension, a surprising and unexpected story and a lot of uncertain plot twists. But also many beautiful scenes of warm love and being together (in small circles). The trailer for the new film ‘2021’ looks different after all. The liberating vaccine that should dispel the nightmare of ‘2020’ is ready.…
Read More26 times more (!) corona infections at home than in the hospitality industry
March 14, 2020. Lock down in Belgium: stay in your room, the hospitality industry will be locked down for 12 weeks. August 18, 2020. The Netherlands reports 26 times more infections at home than in the hospitality industry. Now Prime Minister Rutte advises the opposite: ‘No parties or drinks at home, rather go to a catering establishment’. 14/03/2020: Catering is locked up, stay in your room 18/08/2020: Home party no, go to a pub Of course this is good for…
Read MoreHow to find the best floating or hanging parasol?
What do you see in this article? What is the difference between a cantilever parasol, a hanging parasol or a wall parasol? What are the sizes and shapes? Is there a wind guarantee? Which bases can you choose? Can my cantilever parasol be equipped with wheels? Does it come with a parasol cover? What is a cantilever parasol, a hanging parasol or a wall parasol? If you search the Internet, you will find different words for the same or almost…
Read MoreThe 15 best hospitality solutions to work profitably in times of corona
Good news: soon you will be able to receive guests in your business again. When can you open again? If the figures continue to develop well, probably on June 8th. That will give you a few more weeks to prepare thoroughly. Because believe me: → your business is going to be all right again! In my previous article, we explored the three phases of this catering corona crisis: The door locked (during the lock down) The door ajar (working with…
Read More16 simple actions you can do NOW for your hospitality business
Really. Your business is going to be all right. Pierre Christiaens is my name. Symo Parasols is my company. I have 2 passions: parasols and marketing. Since the hospitality industry is now closed, we don’t sell many umbrellas. My business is in the same boat as yours. The last few weeks I heard a lot of worried entrepreneurs in the hospitality industry. That’s why I like to put my great passion for marketing at your service. Now more than ever…
Read MoreHow to design the right advertising parasol for your business.
35 tips for POS marketing that really bring in the money Advertising parasols are now a permanent fixture in the street scene of any town or city. They can attract existing fans of the brand to your terrace or point of sale, but they can also tempt wavering customers to buy your products on impulse. So how do you choose the right advertising parasol for your brand? What shapes and what kinds of printed message work best? What are the…
Read MoreImprove your profit margins with menu engineering
Ever heard of Menu Engineering? Everyone involved in professional catering knows that some dishes generate a good margin while others bring in almost nothing. Whether it’s a sandwich bar or a five-star restaurant, some dishes are always more popular than others. So what if you had a tool allowing you to analyse your menu and improve your profit margins and sales figures? Improve your profit margins with the Menu Engineering tool from Kitchen Cut How does Menu Engineering work? You…
Read MoreParasols – 4000 years of functional beauty
February 10th is World Parasol Day. Parasols have been in use for several thousand years as protection against the sun. In the distant past, parasols were made with the large leaves, wood and palm branches which people found around them. Techniques discovered later allowed the use of animal hides or paper. The parasol took on its familiar modern form as long as 4000 years ago, appearing in the art of the ancient Egyptian, Assyrian and Chinese cultures. Parasols were fairly…
Read MoreCruising along the Côte d’Azur
Who doesn’t dream of a holiday on endless beaches along a deep-blue sea? Of enjoying the fabulous weather and a magnificent view from under a beautiful parasol. The Côte D’Azur has had great pull on holidaymakers for a long time now. Once, everyone called this glamourous stretch of coast on the Mediterranean the “French Rivièra”. In 1888, writer Stéphen Liégeard called it the “Côte d’Azur” and the name stuck. One look at the azure blue sea and you understand…
Read MoreStart the season in style
The terrace of a café, hotel or restaurant is the first thing passers-by will notice, it’s the showpiece. So the old saying really applies to your terrace: you only get one chance to make a good first impression. Just think how it makes you feel if you wander past an untidy terrace with dirty, worn-out parasols. If the terrace looks uncared-for, that doesn’t inspire confidence in the rest of the business. People will be quick to decide that what comes…
Read MoreVisit Symo at Food’in Sud and SMAHRT
Food’in Sud From 26 to 28 January Symo will be providing inspiration for terrace operators at Food’in Sud in Marseille, the biennial trade fair for professionals in the hotel and restaurant business. More than 300 stand holders will take you on a three day trip to the Mediterranean, showing off all the latest innovations and solutions and providing clever tips and insights. You’ll find Symo in Hall 1 on Stand 04 D. 26-28 January 2020, Parc Chanot, Marseille https://foodinsud.com/ SMAHRT…
Read MoreIs your terrace ready for the winter?
Winter is here, the days are shorter, the sun is low in the sky and temperatures are falling. But that doesn’t mean you have to close down your terrace for months on end. People still enjoy a cup of coffee outside during the winter. But of course they have to be comfortable. While many terraces will be closed down, clever businesses manage to bring in substantial profits during this period by setting up a carefully thought out winter terrace where…
Read MoreSymo at Horeca Expo 2019
In November, Symo Parasols will be looking forward to meeting you at Horeca Expo. From 17 – 21 November 2019, we’ll be on stand 3147 in Room 3, waiting to tell you about recent developments in parasol land. Premiere of the Trevo floating parasol We’re taking the opportunity of Horeca Expo to launch our new product, the Trevo parasol. We’re in the right place as the Trevo is the perfect product for terraces in hotels, restaurants and other catering establishments.…
Read MoreHow much do parasols bring in?
While many catering businesses invest primarily in their terrace furniture, it is, in fact, the parasols that bring in extra revenue for your terrace. Nice tables and chairs are important for the comfort of your customers, but it isn’t the tables that allow them to sit comfortably on the terrace in the blazing sunshine, and the chairs won’t keep them dry if it rains. So you should select high-quality parasols from the world go. The initial cost may be higher,…
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